Why Following Directions from Your Market Organizer is Actually a Good Idea (Yes, Really!)

Hey Vendors! 👋

Let’s have a little heart-to-heart, shall we? Running a market is kind of like directing a symphony — except instead of violins, we have hot sauce, candles, and gluten-free baked goods (and maybe a rogue chicken or two). As your market organizer, I’m the conductor, and you — yes, YOU — are a key player in making the whole thing come together smoothly. But here’s the thing: if you’re not following directions, the whole symphony starts to sound like… well, like a kindergarten band recital after too much sugar. 🎻

So, let’s talk about why following directions is so important — and how it actually makes your life easier too.

1. The Board of Health is Not Our Friend (But We’d Like Them to Be) 😬

Look, I get it — health department forms are boring, confusing, and probably written in some ancient language designed to make you question your life choices. But when I say, "Hey, I need your all of your health department paperwork by Friday," that’s not me being mean — that’s me trying to prevent a visit from the Board of Health that could shut us all down faster than you can say "organic kombucha." 😅 Bottom line is- the Organizer is responsible for your paperwork and compliance. When all of the paperwork is sent to me, I send it in all at once to the Boards of Health. Instead of them getting 136 emails from vendors, they get only ONE email from me. They’re in a better mood, you’re in compliance and we all work like a well iced donut tastes- FABulous!

If they show up and you're missing that permit? Or your handwashing station is… creatively interpreted? Yeah, that's not gonna go well for anyone. So, please — fill out the form, submit the permit, and let's keep the health department (and your friendly Organizer) happy, okay?

2. Insurance Isn't Just for Fun (Unfortunately) 📄

Yes, I need your insurance certificate. No, you can’t just “promise to be careful.” I know you’ve never dropped a tray of cupcakes on a customer’s foot before — but accidents happen! And when they do, that insurance is what keeps you (and me) out of legal trouble.

I don’t enjoy chasing you down for paperwork any more than you enjoy hearing from me about it. So, let’s make a deal — you send it in on time, and I promise not to blow up your inbox with "just checking in" emails. Sound fair?

3. Set-Up and Break-Down: Not Optional 🙅‍♀️

Setting up at the correct time isn’t a suggestion — it’s survival. If you roll in 10 minutes before the market starts and expect to have a prime spot and help setting up… well, I hope you brought a time machine.

And break-down? Please, for the love of all things local and artisanal, don’t ghost when it’s time to pack up. No one likes the person who leaves their tent flapping in the wind while everyone else is trying to clean up.

4. Communication is Key — But I’m Not a Mind Reader 🧙‍♀️

If you have a question — ask! If you can’t make it to a market — tell me! If you need help with your booth setup — speak up! I can fix almost anything (except the weather), but only if I know about it.

😎 Teamwork Makes the Market Work

At the end of the day, the market isn’t about *me* — it’s about *us*. When everyone follows the rules, submits their paperwork, and sets up on time, the market runs like a dream. When people… don’t — well, let’s just say no one wants to see the health department and the insurance company show up on the same day. 😳

So, let’s keep it simple: Follow directions → Happy market → Happy vendors → Happy customers → More $$$ for everyone. See how that works?

Thanks for sticking with me — now go check your inbox for those forms I sent you! 😉

Jennifer Perkel

Hear Here Events is a New Jersey-based event management and market organization company specializing in farmers markets, pop-up markets, craft fairs, and community events throughout Monmouth, Middlesex, and Ocean Counties.

Founded in 2021 by Jennifer Perkel, Hear Here Events brings together local farmers, food producers, makers, small businesses, artisans, and community organizations to create vibrant, welcoming events that connect people with the businesses and products in their own communities.

From vendor curation and event logistics to marketing, promotion, permitting, and on-site management, Hear Here Events handles the details behind the scenes so communities can enjoy memorable, well-organized events.

With a strong focus on supporting local businesses and creating meaningful community connections, Hear Here Events has grown into one of New Jersey’s active independent market and event organizers, producing a large calendar of events each year across the Jersey Shore and surrounding communities.

https://www.hearhereevents.com
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Procrastination is NOT a Business Strategy: Why You Should Register Early for Markets!