Welcome to the Canopy Chronicles

Written By Jennifer Perkel

I’m Jenn Perkel, a seasoned farmers market manager, pop-up market organizer, and the owner of Hear Here, LLC. With over 150 markets and events a year across Monmouth, Middlesex, and Ocean counties in New Jersey, I’ve seen it all—windblown tents, last-minute vendor crises, and the sheer magic of a well-run market day.

Through Canopy Chronicles, I’m here to share the real, unfiltered world of market vending—equal parts humor, hustle, and hard-earned wisdom. Whether you're a seasoned seller or just setting up your first booth, you’ll find anecdotes, insights, and practical tips to help you thrive. From handmade artisans to food vendors, this blog is your go-to guide for navigating the vibrant, sometimes chaotic, always rewarding world of farmers markets and pop-up events.

So grab a coffee (hopefully from one of my vendors), settle in, and let’s talk shop—market shop, that is!

Jennifer Perkel

Hear Here Events is a New Jersey-based event management and market organization company specializing in farmers markets, pop-up markets, craft fairs, and community events throughout Monmouth, Middlesex, and Ocean Counties.

Founded in 2021 by Jennifer Perkel, Hear Here Events brings together local farmers, food producers, makers, small businesses, artisans, and community organizations to create vibrant, welcoming events that connect people with the businesses and products in their own communities.

From vendor curation and event logistics to marketing, promotion, permitting, and on-site management, Hear Here Events handles the details behind the scenes so communities can enjoy memorable, well-organized events.

With a strong focus on supporting local businesses and creating meaningful community connections, Hear Here Events has grown into one of New Jersey’s active independent market and event organizers, producing a large calendar of events each year across the Jersey Shore and surrounding communities.

https://www.hearhereevents.com
Previous

From Passion to Pop-Ups: The Story of Hear Here, LLC